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What I Learned In My First Year Selling Print-On-Demand Christmas Jumpers Online

What I Learned In My First Year Selling Print-On-Demand Christmas Jumpers Online

by Jenna Thompson | Sep 11, 2018 | Entrepreneurship

Around this time last year, I started designing my own range of Christmas jumpers to sell online. I’d written countless articles on ecommerce by this point and wanted to try it myself. I’d fallen for my own tall tales about just how easy it would be. I created eight...
Ethical Dilemmas in Digital Marketing: Where’s the Line?

Ethical Dilemmas in Digital Marketing: Where’s the Line?

by Jenna Thompson | Aug 23, 2018 | Ethical Business

We live in a time where digital technology is massively influential, with most modern businesses using some form of online marketing. While the benefits are considerable, giving customers convenient access to information at the click of a button (or the swipe of a...
7 Vegan Entrepreneurs Embracing a Cruelty-Free Approach to Business

7 Vegan Entrepreneurs Embracing a Cruelty-Free Approach to Business

by Jenna Thompson | Aug 21, 2018 | Small Business Spotlight

According to figures from April 2018, more than 3.5 million people in the UK are now vegan – a number that continues to grow. The trend towards more conscious consumerism cannot be ignored, with 75% of ‘green’ Millennials willing to spend more on sustainable products....
Why Every Small Business Needs a Content Strategy

Why Every Small Business Needs a Content Strategy

by Jenna Thompson | Aug 6, 2018 | Content & SEO

Looking to win your audience’s attention, improve engagement, and build a stronger relationship with your customers? Content marketing is a proven long-term strategy employed by 73% of brands to gain better visibility online. And it’s just as important for small...
Why Paying £5 Per Article For Cheap SEO Content Is Massively Counterproductive

Why Paying £5 Per Article For Cheap SEO Content Is Massively Counterproductive

by Jenna Thompson | Jul 27, 2018 | Content & SEO

The other day I was talking to some fine upstanding entrepreneurial types in a bar, who were chatting excitedly about how they’d recently got a great deal on some very cheap web content. Just £5 per article, in fact. Interesting, I thought. ‘Of course, it’s total...
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  • What I Learned In My First Year Selling Print-On-Demand Christmas Jumpers Online
  • Ethical Dilemmas in Digital Marketing: Where’s the Line?
  • 7 Vegan Entrepreneurs Embracing a Cruelty-Free Approach to Business
  • Why Every Small Business Needs a Content Strategy
  • Why Paying £5 Per Article For Cheap SEO Content Is Massively Counterproductive

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