Copywriting portfolio

ACH
ACH is a social enterprise working to resettle refugees through labour market and social integration. The organisation hired me to help boost its search rankings and develop its content strategy – the website now ranks in the top 10 for more than 15 niche-relevant keywords.
- Scope: Web content, SEO
- Additional services: –
- Niche: Refugee support services
- Tone: Informative, journalistic
Writing samples:

Grace & Green
Founded in 2014, Grace & Green produces 100% organic and biodegradable period products made with natural, non-toxic and cruelty-free ingredients. Working directly with the company founder, I take on a range of tasks, including blog posts, email newsletters, press releases, brochure copy and SEO optimisation.
- Scope: Web content, SEO, PR
- Additional services: Graphic design
- Niche: Eco-friendly period products
- Tone: Passionate, conversational
Writing samples:

Level Five Supplies
Level Five Supplies is a Somerset tech startup that supplies specialist technology for autonomous vehicles and robotics. I’ve been working with company founder Alex Lawrence-Berkeley from its early inception, taking care of everything from blog posts and product listings to social media and apparel design.
- Scope: Sales copy, web content, technical writing, SEO
- Additional services: Apparel design
- Niche: Autonomy-enabling technology
- Tone: Professional, informative
Writing samples:

Blenheim Bathrooms
Blenheim Bathrooms is an Oxfordshire bathroom and kitchen fitting service specialising in custom installations. The director hired me to overhaul the company branding and create a distinctive, elegant website that would generate enquiries through organic search.
- Scope: Brand voice, sales copy, web content, SEO
- Additional services: Graphic design, web design
- Niche: Bathrooms and kitchens
- Tone: Professional, trustworthy
Writing samples:

Yes&Yeoh
Yes&Yeoh is a brand-new company offering business leadership training that supports innovation and wellbeing. The founder uses principles of applied improvisation; a practice close to my personal experience. My role in the project involved articulating a clear brand mission and forming concise and compelling web copy designed to generate bookings.
- Scope: Brand voice, web content
- Additional services: Graphic design, web design
- Niche: Business training courses
- Tone: Assertive, optimistic
Writing sample:
Jolly Christmas Jumper
Jolly Christmas Jumper is an online festive apparel store that I put together as a side project back in 2017. I personally designed each jumper and they are produced and shipped by a local printing company – a great introduction to sales, marketing and starting a small business.
- Scope: Brand voice, sales copy, web content, SEO
- Additional services: Graphic design, web design, apparel design
- Niche: Christmas jumpers
- Tone: Playful, irreverent
Writing samples: