Copywriting portfolio

ACH

ACH is a social enterprise working to resettle refugees through labour market and social integration. The organisation hired me to help boost its search rankings and develop its content strategy – the website now ranks in the top 10 for more than 15 niche-relevant keywords. 

• Scope: Web content, SEO
• Additional services: –
• Niche: Refugee support services 
• Tone: Informative, journalistic

Writing samples:

• Training Refugees: How We Foster Integration & Community
• Climate Change & Forced Migration: The Biggest Refugee Crisis Yet?
• Refugee Rights in the UK: Know the Facts

Grace & Green

Founded in 2014, Grace & Green produces 100% organic and biodegradable period products made with natural, non-toxic and cruelty-free ingredients. Working directly with the company founder, I take on a range of tasks, including blog posts, email newsletters, press releases, brochure copy and SEO optimisation.

• Scope: Web content, SEO, PR
• Additional services: Graphic design
• Niche: Eco-friendly period products 
• Tone: Passionate, conversational

Writing samples:

• Everything You Need to Know About Organic Tampons
• The Case For Free Sanitary Products in the Workplace
• It’s Cool to Be Kind: Why Vegan is the New Vegetarian

Level Five Supplies

Level Five Supplies is a Somerset tech startup that supplies specialist technology for autonomous vehicles and robotics. I’ve been working with company founder Alex Lawrence-Berkeley from its early inception, taking care of everything from blog posts and product listings to social media and apparel design.  

• Scope: Sales copy, web content, technical writing, SEO 
• Additional services: Apparel design
• Niche: Autonomy-enabling technology
• Tone: Professional, informative

Writing samples:

• Technology In Autonomous Cars: What, Why, When & How?
• Ultrasonic Sensors: More Than Just Parking
• 100 Real-World Applications of LiDAR Technology

Blenheim Bathrooms

Blenheim Bathrooms is an Oxfordshire bathroom and kitchen fitting service specialising in custom installations. The director hired me to overhaul the company branding and create a distinctive, elegant website that would generate enquiries through organic search. 

• Scope: Brand voice, sales copy, web content, SEO
• Additional services: Graphic design, web design
• Niche: Bathrooms and kitchens
• Tone: Professional, trustworthy

Writing samples:

• Bathrooms page
• Kitchens page 
• Company blog

Yes&Yeoh

Yes&Yeoh is a brand-new company offering business leadership training that supports innovation and wellbeing. The founder uses principles of applied improvisation; a practice close to my personal experience. My role in the project involved articulating a clear brand mission and forming concise and compelling web copy designed to generate bookings. 

• Scope: Brand voice, web content 
• Additional services: Graphic design, web design
• Niche: Business training courses
• Tone: Assertive, optimistic 

Writing sample:

• Homepage

Jolly Christmas Jumper

Jolly Christmas Jumper is an online festive apparel store that I put together as a side project back in 2017. I personally designed each jumper and they are produced and shipped by a local printing company – a great introduction to sales, marketing and starting a small business. 

• Scope: Brand voice, sales copy, web content, SEO
• Additional services: Graphic design, web design, apparel design
• Niche: Christmas jumpers
• Tone: Playful, irreverent

Writing samples:

• Homepage
• Product description
• Blog post