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Copywriting portfolio


ACH is a social enterprise working to resettle refugees through labour market and social integration. The organisation hired me to help boost its search rankings and develop its content strategy – the website now ranks in the top 10 for more than 15 niche-relevant keywords. 

  • Scope: Web content, SEO
  • Additional services: –
  • Niche: Refugee support services 
  • Tone: Informative, journalistic

Writing samples:

Grace & Green

Founded in 2014, Grace & Green produces 100% organic and biodegradable period products made with natural, non-toxic and cruelty-free ingredients. Working directly with the company founder, I take on a range of tasks, including blog posts, email newsletters, press releases, brochure copy and SEO optimisation.

  • Scope: Web content, SEO, PR
  • Additional services: Graphic design
  • Niche: Eco-friendly period products 
  • Tone: Passionate, conversational

Writing samples:

Level Five Supplies

Level Five Supplies is a Somerset tech startup that supplies specialist technology for autonomous vehicles and robotics. I’ve been working with company founder Alex Lawrence-Berkeley from its early inception, taking care of everything from blog posts and product listings to social media and apparel design.  

  • Scope: Sales copy, web content, technical writing, SEO 
  • Additional services: Apparel design
  • Niche: Autonomy-enabling technology
  • Tone: Professional, informative

Writing samples:

Blenheim Bathrooms

Blenheim Bathrooms is an Oxfordshire bathroom and kitchen fitting service specialising in custom installations. The director hired me to overhaul the company branding and create a distinctive, elegant website that would generate enquiries through organic search. 

  • Scope: Brand voice, sales copy, web content, SEO
  • Additional services: Graphic design, web design
  • Niche: Bathrooms and kitchens
  • Tone: Professional, trustworthy

Writing samples:


Yes&Yeoh is a brand-new company offering business leadership training that supports innovation and wellbeing. The founder uses principles of applied improvisation; a practice close to my personal experience. My role in the project involved articulating a clear brand mission and forming concise and compelling web copy designed to generate bookings. 

  • Scope: Brand voice, web content 
  • Additional services: Graphic design, web design
  • Niche: Business training courses
  • Tone: Assertive, optimistic 

Writing sample:

Jolly Christmas Jumper

Jolly Christmas Jumper is an online festive apparel store that I put together as a side project back in 2017. I personally designed each jumper and they are produced and shipped by a local printing company – a great introduction to sales, marketing and starting a small business. 

  • Scope: Brand voice, sales copy, web content, SEO
  • Additional services: Graphic design, web design, apparel design
  • Niche: Christmas jumpers
  • Tone: Playful, irreverent

Writing samples: